There’s one question that everyone wants answered about the closed-door Altitude Live Business Training Program…

Was the Altitude Business And Marketing Training Program worth the $10,000.00 ticket price? Most people have never heard of a business training program priced at $10,000.00. So the truth must come out…

Watch this SURPRISE video that was taken live by one of my guests about two-thirds of the way through the program:


Did you see how the audience responded… without hesitation?

 Almost EVERYONE agreed that they had gotten at least TEN concepts, ideas, or techniques that were worth more than the entire price of the program. You saw it with your own eyes.

 So that’s one answer to the question of whether or not the program was worth $10,000.00.

 And before I tell you about my new Altitude Marketing Mentor Home Study Program, I need to tell you the story of…

I’m going to tell you the story of how I created and executed what I consider to be the most DANGEROUS marketing experiment in history…

 Like I said above, that video clip is ONE answer to the question of whether or not the program was worth ten thousand dollars…

 But if I were you, after watching that little video clip, I’d still be thinking…

 “OK, sure. The people at the program all raised their hands and clapped when they were asked if the program was worth ten times the money they invested to be there. But I want to know if anyone actually USED the systems and MADE MONEY!”

 A more-than-fair question.

 I mean, we all get excited when we go to seminars, buy video education programs, and spend our money to learn… right?

 We’re excited in the moment, and anyone would raise their hand to say “yes, this is good stuff!” — but there’s a bigger question:

Now, if I were you and I didn’t know the Altitude program from any other course… I’d be skeptical of someone promising to give me a “Better than MBA quality marketing education, a proven formula to grow a business to $10 Million per year or more, and systems to build that business in a way that gives me more time off because it runs itself” — it really does sound a little bit “over the top.”

The people who attended the live filming of this event made as much as $66,000 WHILE attending the program, and as much as $100,000 in sales in a day after leaving.…

 Right before the live Altitude program, I came up with an idea that I had NEVER seen or heard of before in a training program.

 It was a way to put my marketing systems and business-growth techniques ’to the ULTIMATE test.’

 The idea was simple: I would tell everyone at the beginning of the program that we were going to see who could implement at least one idea that they were learning at the program, and make NEW money that they wouldn’t have made otherwise.

 Not AFTER the program.

 DURING the program. (I’ll add a quick note here: This program was INTENSE. We’re talking about 10-hour days… plus networking meetings and parties in the mornings and evenings on top of that. There just wasn’t much time in between to do ANYTHING, never mind execute marketing campaigns on your laptop back in your hotel room during breaks.)

 As part of the “inspiration” to implement, I would put up a prize of a 2-hour one-on-one phone consultation with me… just to make things fun.

 But then it hit me. If I actually DID this at the live program, then I was putting literally EVERYTHING at stake.

 I thought: What if no one at the program implemented an idea? What if no one made money? What if we got to the end of the program, and I asked: “OK, who implemented an idea and made money, and wants to share?”… and there was SILENCE?

 I would be S-C-R-E-W-E-D.

 Do you remember hearing the story a few years ago, about that freaky guy from England who took all of his money and possessions, went to a casino, and then put everything he had “on red”? I think he won, fortunately.

 Well, in a way, I was thinking about doing the same thing.

 I was seriously considering placing a “real money” bet that the things I was going to teach and reveal would make real money fast… if they were used and implemented.

 And if they didn’t, then some of the smartest businesspeople in the world would be in the room watching…

And if this happened, I stood the risk of everyone in the room asking for their money back (as I always offer a 100% money-back guarantee).

 But after considering it, I realized that this was something I HAD to do. I couldn’t NOT do it.

 I had been using these methods for years to create marketing, products, and businesses that brought in sales like crazy. I knew the material worked. No question.

 And there was a great prize to be had if I did this insane marketing experiment… and if it actually worked:

 Altitude would be PROVEN in a way that no other business and marketing training program had ever been proven.

 And I would prove it to MYSELF.

 By challenging my own material, I would prove once and forever whether or not it could be used immediately by other business owners to increase sales and bring in cash. Period.

You know that nervous excitement you get right before you check your sales after a product release, or when you’re expecting an important call and the phone starts ringing?

 I was THAT KIND of nervous about issuing this challenge… because I knew something:

 I knew that the result of this challenge would literally MAKE OR BREAK Altitude for the future.

 So when I walked on stage at the beginning of the program, I took a deep breath, and I decided to GO FOR IT.

Watch this quick video clip:


I’d like to tell you something personal here, which I wouldn’t normally share in a business conversation like this one.

 At the end of the program, when those guys walked up to the mic and shared their AMAZING stories of making $10,000.00, $30,000.00, $66,000.00 — all over a period of hours or days… it was one of the highlights of my life.

 It was probably the pinnacle of my business career.

 So many people had implemented concepts and made money that we only had time to listen to a FEW of them. If we had listened to all of the stories from people who made money during the program, it would have taken hours!

 In that moment I knew… I KNEW… beyond the shadow of a doubt, that the methods that I had so painstakingly created and refined over the years were going to help a lot of other business owners in the future.

 The reason I have invested the last year putting this program together is to help entrepreneurs build businesses that make money… and to build better lives. And I was watching live as that dream was becoming reality.

Would you like to gain access to the materials and training that those other business owners got... for less than those business owners paid?

 Would you like to get the most advanced, step-by-step, absolutely guaranteed systems for getting more leads, converting more sales, and targeting AND DOMINATING your niche market… ever created or revealed by anyone?

 Would you like to get an education — right from the comfort of your own home — that I guarantee will be worth more to you than an advanced college degree in business and marketing?

If I were you, right now I’d be thinking “OK, this is starting to sound like another one of those over-hyped internet products that just re-packages what everyone else is selling.”

 That’s fair. Like I said, I’d be thinking the same thing.

 Let me prove to you, beyond any doubt, that I’m not just another guy who is re-packaging a bunch of tired old advertising techniques that I’ve never used… and trying to convince you that I’m an expert even though I’ve never built a real business in my life…

 In fact, let me show you something that I’ve never revealed in public (or even to most of my close friends), just to prove to you that I can help you grow your business and make money.

 Look at this chart:


That’s the first five years of growth of my business. Now it does around $20,000,000.00 per year in sales, and generates a million visitors a month to our websites. If you ever see a growth chart like this one again, let me know because I haven’t seen it (actually, I lied… Google grew faster than that!). I estimate that one in 100,000 businesses grows like this every year for five years in a row.

 I personally hate bragging, but it’s important that you know that I am NOT someone who teaches business and marketing… but has no idea how to actually do it.

 And where do all of these sales come from? They come from using powerful marketing techniques that we have developed over the past 6+ years.

 By the way, if you’ve never heard of me until recently, that’s a good thing. It has been intentional. But even if you’ve never heard my name, you’ve probably seen my marketing. It’s some of the most ripped-off marketing on the internet. For example, have you ever seen a landing page that looks like this:


I thought so. That’s because over 29,100 people are currently STEALING that design (I just did a search on Google to get that number right before I typed it). Did you see the revealing video I released showing the entire story?

I created this landing page six years ago, before ANYONE was doing this type of thing commercially. It’s the result of incredible amounts of research, testing, and money invested.

 The first few times I saw others copying my design, I was FURIOUS.

 But it started to happen so fast, there was nothing I could do…

 Now, every marketer and their mother uses landing pages that look EXACTLY like it. Why? Because it WORKS, that’s why.

 I have the distinction of probably being the most ripped-off marketer online. On the one hand, it’s a bummer. But on the other hand, they say that imitation is the sincerest form of flattery, right?

 I can’t complain. We seem to be doing OK so far…

 But the reason why most businesses who copy my landing page don’t grow to become marketing GIANTS is because they lack my other marketing and business secrets… secrets I’ve only recently decided to teach to a few other serious business owners.

What I’m about to say is REALLY going to piss-off (excuse my language) a lot of the “guru crowd” out there. It might get me some hate-mail, frankly.

 Most of what is being peddled as “internet marketing training” is actually a bunch of watered-down, re-hashed and copied B.S. It’s anything but “marketing” — really.

 If you’ve spent any time at all reading or watching this stuff, and then actually trying to put it into ACTION, then I don’t have to convince you.

 Here’s an example…

 We all know that headlines and copy are very important when it comes to persuasion and getting people to read your marketing… and getting them to buy.

 Well, let’s say I’m an “opportunity seeker” and I want to sell something that a bunch of people will buy. And let’s also say that I don’t care about whether or not I’m contributing anything valuable to the world. All I want to do is make money, and it doesn’t matter to me whether I’m helping anyone or not.

 Simple.

 I go and buy a classic advertising book from 50 years ago, summarize and plagiarize the main concepts, change the words “How to write a headline” to the words “How to write a Google AdWords headline”… and VOILA!

 Now I can sell you that training program for five hundred bucks, and you’ll have NO IDEA that you’re getting the same information (probably not nearly as valuable, actually) as you could have gotten by spending twenty bucks on a solid, classic marketing book.

 What most people sell as “marketing” or WORSE, “Internet Marketing” just isn’t good marketing training. Period.

 And most of the people who are trying to sell you this stuff really have no idea what works and what doesn’t work. They’re making money selling you ideas they got from other people… not teaching you how they…

My story is a little different. I spent years studying and applying the best marketing and conversion methods ever discovered… and I did it in several different business industries. It was only AFTER I understood “real” marketing that I started marketing online.

 And guess what?

 The things that work to bring in MASSIVE quantities of new customers is a combination of about 80% the “real” elements of marketing, and 20% the “new” elements of internet marketing.

 In the Altitude Marketing Mentor program, I’m going to teach you REAL marketing. I’m going to teach you how to THINK like a marketer. I’m going to teach you the methods that I use to create businesses and marketing systems that…

After we work through the short, step-by-step exercises that you’re going to do in this program, you’re going to have an amazing power.

 You are going to walk away from this training with the ability to analyze any marketing situation, to see exactly what needs to be done, and to create the specific words and communications that will make people come to you to BUY NOW.

 I cannot over-emphasize just how important this is.

 You watched the videos of people making tens of thousands of dollars at the live filming of this program. You heard them explaining that they learned a new way to THINK about marketing. You could hear that they had a TRANSFORMATION in the way that the saw their customers and prospects.

 This transformation was only possible because they learned ALL of the different pieces as a SYSTEM.

I’m ALL about action. I’m ALL about execution. I’m ALL about you making money as fast as possible from what you’re going to learn.

 Yes, you are going to learn specific, step-by-step techniques for designing your marketing (and for the other important areas of growing your business). But you’re also going to learn something that’s even MORE valuable. You’re going to learn how to SEE each new marketing situation in a way that…

I will show you the exact thinking (and steps) I used to create the marketing for my Altitude $10,000.00 program… that attracted 110,194 visitors to our websites in the FIRST 30 DAYS — without spending any money on advertising.

 And I’ll show you how I used inexpensive and free methods to build relationships with many of those people… which led to that room full of impressive business people who invested $10,000.00 each to participate in the Altitude live program.

 I will show you the methods, then I’ll show you how to use them to get more customers fast. All you have to do is learn, then apply.

Remember when I told you that I get a million visitors a month to our various websites?

 Well, something you might NOT know is that these visitors don’t all come from one place. They come from several places.

 I have six main ways that I get visitors (it usually surprises people when they learn that only 15% or so of our traffic comes from “Pay Per Click” advertising).

 And we have three main ways of capturing “opt-ins” — including the “massively ripped-off” landing page that I showed you above.

 We have five different types of email newsletters and promotions that we send out (most people think we just have “one newsletter” — but that’s not exactly true — it’s the COMBINATION of “right newsletters” that gets us the massive results).

 We have at least four different ways to buy EACH of our products.

 Bottom line: Not only do we have all of these multiple “pillars” for generating leads and traffic, but those people each get a UNIQUE experience, because they are choosing their own path!

 Do you think it’s useful to have a simple system set up that delivers a custom, UNIQUE, valuable experience to your customers? You bet it is!

 Do you think it increases conversion and sales? You bet it does!

 Do you think I have an advantage over competitors who offer one or two different ways to find them, opt-in to their lists, and buy their products? Duh!

 But it doesn’t stop there…

 We have specific sequences that we offer our product line in, that get us optimal results.

 We have a sequence of follow-up emails we send when someone buys a product, to offer them other products that they might be interested in.

 In other words…

And I haven’t even told you the MOST IMPORTANT part yet: Each and every one of these components of our marketing system has been designed with a very simple, yet very precise, specific METHOD… so that they ALL LINK TOGETHER “seamlessly” for a customer.

 It’s a simple, organized way of planning out the experience you want your customer to have, and then implementing it using very, very simple tools and technology (if you’ve seen our websites, you know that they could be built by almost anyone who can use word-processing software… nothing fancy).

 This is a method that I have NEVER revealed before outside of our business, except for at my live $10,000.00 Altitude training program last month.

 And if you want to learn how to do online marketing the way WE do it (and the way that makes us over $50,000.00 per DAY in sales) then this exclusive Altitude Home Study course might be valuable to you.

I’d like to share what I consider to be THE most valuable marketing and money-getting skill in the world.

 Not only has it taken me many years to discover this skill, but after I discovered it, I realized that almost NO ONE understood it.

 It’s a skill that is so rare, and so valuable, that the people I know who have this skill…

Every single one of them. No exceptions.

 Now, you might think that I’d be an idiot to share a secret skill that can make someone a million dollars… for free… on a website.

 But I’m not afraid. No fear at all, really.

 And that’s because I know that when I share the skill, and even explain HOW TO DO IT… that 99.999% of people STILL will not “get” it or be able to do it (because even though it’s easy, you need a few tools to really do it right).

 The skill, to put it plainly, is the ability to put aside your own ideas, desires, fears, greed, beliefs, and emotions… and to simply…

Before I tell you HOW to think like a customer who wants to buy right now, let me remind you of what I just said. EVERY person I personally know who is good at this skill is a millionaire. Remember that as you read this, because I want you MOTIVATED to learn how to do it!

 At my live $10,000.00 Altitude training program, I shared a concept that I’d like to share with you right here.

 Watch this video clip, as I introduce the concept to you…


Now maybe you’re starting to see just WHY this skill is so important. And maybe you’re also starting to get an appreciation for why most people haven’t learned it (other than the fact that no one TEACHES it).

 The process of learning how to…
  1. Shut off your own “preconceived notions” and limiting beliefs
  2. Imagine what it’s like to be a customer who wants to buy
  3. Feel the emotions that this customer is feeling
  4. Design your marketing to appeal to these irrational emotions
…is a little… well… WEIRD.

In fact, when you learn how to do this, you’re going to create marketing that your FRIENDS will not understand (trust me, ALL of my friends make fun of my marketing… but I get the last laugh, if you know what I mean).

 And you’re going to create marketing that other business owners won’t understand. You can do this type of marketing, and your COMPETITORS won’t even catch on to what you’re doing or how you’re coming up with your high-conversion campaigns (most of them will probably ignore you, because they’ll think you’re making a mistake, which is GREAT for you).

 But you’ll be laughing all the way to the bank, because you’ll be writing marketing that will…

This is not a joke, a scam, or any type of exaggeration.

And if you think about what I’ve just taught you, it makes PERFECT SENSE.

You know that we humans don’t make decisions based on LOGIC. No way.

We make decisions based on our hidden emotional drives and desires… and then we RATIONALIZE them with our logical mind.

And that’s where the skill of learning to think and FEEL like a customer who wants to buy now comes into play. Once you’re in the “emotional and mental state” of your customer, the marketing “angle” will come to you ALMOST INSTANTLY.

 In the Altitude training program, I’m going to walk you through a set of simple, step-by-step exercises that will allow you to master this particular skill and then start USING it to create powerful, money-making marketing…

You might be wondering how I can teach you a skill that most people will never even know exists… a skill that only millionaires have… and do it in 2 hours (especially when there are professional marketers with decades of real-world marketing experience everywhere that don’t have it).

 Well, let me put it this way…

 Have you ever seen one of those metal puzzles made out of bent wire?

 Maybe it’s made out of two nails that have been bent so they’re tangled together, and it seems like there’s no possible way to get them apart…

 But then someone turns one of them and lines it up in a particular way, and like magic… they easily slide apart.

 Once you know how to do the “trick” then you can do it anytime you want.

 Now, I’m not saying that learning to think and feel like a customer who wants to buy now, and then use the other tools, templates, and exercises I’m going to give you… to create marketing that is magnetic to customers… is quite THAT simple.

 But what I am trying to say is that once you learn this skill (and a few others that “bolt on” to it) you will be able to create ads and marketing that’s stronger than most marketing executives that work in big companies making six-figure incomes.

 And you’ll be able to do it fast.

I’ll walk you through one pair of exercises that will allow you to think and feel like a customer… then “roll up” all of your customers into a “representative customer” (that we call a “Customer Avatar”), and then we’ll do an exercise to actually plan out the experience you’re going to design for that customers… so that they are pre-motivated to buy from you immediately.

 And again, it takes about 2 hours to learn.

After you’ve learned how to think and feel like a customer who wants to buy now, and you’ve outlined the experience you’re going to give them to pre-motivate them, you need to get to work on the EXECUTION of your marketing.

 This is where most business owners who need to make money REALLY drop the ball (and it’s where I PERSONALLY dropped the ball when I started in marketing… and the reason why I got ZERO calls and ZERO sales from my first marketing).

 What most people don’t realize is that we humans are affected INSTANTLY by the way something is designed.

 If your marketing is designed wrong, it will INSTANTLY turn-off your customer. Here are a few examples:

 >Have you ever been reading a magazine, and noticed that someone had run an advertisement that was “vertical” on the page, so you had to turn the magazine sideways to read it correctly? Well, they probably threw away 80% of their money, because most people SKIP those ads.

 >Have you ever seen an advertisement in a newspaper that was written in “reverse print”… meaning white text on a black background…? Guess what.... probably cut down the number of people who read it by 50%.

 >Have you ever seen a website that had lots of different visual elements on the page, so your eye didn’t know where to go first? You guessed it: That probably reduced conversion by 50%-90%.

 But just like bad design turns customers OFF… a good design will literally FOCUS the attention of your customer, continue to amplify their emotions, and actually lead them to buy…

When you work with me as your personal Marketing Mentor, I’m going to show you design secrets that it has taken me over ten solid years to discover.

 And I promise not to teach you anything that you won’t be able to understand or USE yourself, immediately.

 I’m going to teach you:
  • What a “dominant visual element” is (and why no one uses the RIGHT visual elements… which is why almost no one has the levels of conversion that they should)
  • How to lay out your marketing, ads, and websites so that they literally DRAW IN the prospect (instead of confusing them and driving them away, which most ads and marketing do)
  • The right way to ch0ose the type-faces or fonts, the right way to combine them, and the right way to integrate them together for maximum readability and impact (again, this is an area that most inexperienced marketers screw up, and customers KNOW it)
  • The common, over-used website elements that almost every site has… that are actually driving customers away, lowering conversion, and hurting sales
  • How to build a website design from scratch, with no experience (and even if you’re having someone else do the layout and design work) so that it has a ten TIMES better chance of working the FIRST time
The methods you’re going to learn in this program aren’t taught together ANYWHERE, and when they are taught (typically in isolation from each other), they are never INTEGRATED into the EMOTIONAL aspects of marketing and conversion.

 This is a completely new way to think about creating money-making marketing campaigns. It’s nothing short of a new paradigm of marketing.

 And probably my favorite part is that the marketing pieces and systems you’re going to create are going to be so SIMPLE… that your prospects are going to LOVE them and buy from you with appreciation… and your COMPETITORS aren’t even going to know what you’re doing (because most people think that “complicated” is better, so they won’t want to copy your simple designs that make money “under the radar” day after day, month after month, and year after year).

 It’s only when you start really making big money, and the word gets out (like it has with our landing page) that you have to worry about competitors even noticing! (And, by then, you’ll be so successful that it won’t matter anyway.)

This particular Altitude training program is going to be focused on marketing. But Altitude is about you learning a COMPLETE system for growing and running your company.

 Inside the program, I integrate and teach you all of the key skills you need to know in order to target and dominate your niche market, hire people to grow and run your business, install systems so that your business will run on “auto pilot” so you can be focused on the money-making activities... and we focus on making you PERSONALLY efficient and effective.

 The easiest way for me to share with you the ENORMOUS amount of education you’re going to get in this program is for me to show you EXACTLY what you’re going to learn in each of the sessions that you’re going to get in your Altitude Home Study Course.

 Let me walk you through the specifics right now…

Quick Note: This program has been specifically designed to INTEGRATE 5 different areas of business-building together (You, Your Market, Your Marketing, Your People, Your Systems).

 You’ll notice that marketing, copywriting, time management, hiring, systems, and other areas are taught one after another, in a cycle. There’s a method to the madness, and it took me about a week just to put all of this material in the right ORDER so it could all be learned quickly as one set of skills… that are all connected and integrated.

 Unlike other programs which ISOLATE various areas of marketing and business, this program INTEGRATES them. You’ll understand the power of this teaching method when you see the actual program yourself…

 You’ll also notice one other thing as you read the list of guest speakers in the Altitude program: You haven’t heard of most of them. Most of them are not “marketing gurus”… and many are not public speakers. These are mostly my personal mentors and friends, who all volunteered to share their wisdom with the group at Altitude. Many of them own and run companies in the $10 Million - $100 Million per year range, so we’re fortunate to have them sharing their wisdom with us…

 Here are some of the specifics you’ll learn inside Altitude:
  • In this session, I’ll introduce you to a short list of business lessons that have each either cost me a million dollars… or have made me a million dollars… (You get to learn these lessons without the cost and get straight to the fun part)
  • My special technique for starting and “driving” a business project through to completion (Most rich business owners I’ve met haven’t had a really great idea — they had great EXECUTION… and I’ll show you the methods we’ve used to successfully launch a new product every single month for one year straight)
  • A simple way to effectively DOUBLE the strength and value of your team members when they work together (This allows a small operation to smoke the “big companies” from the get-go)
  • My secret method for breaking into ultra-competitive markets and CRUSHING them… (Here’s how to use psychology to make buyers naturally see you as different and better)
  • How to make your business LITERALLY immune to competition (We have new competitors springing up every single day… and some of them are excellent marketers. But… none of them have been able to put even a dent in our business. I’m going to show you how to create a powerful “force field” around your business and your customer list ensuring that no competitor will ever be able to cut into your profits)
  • How to create personalities to market products (Hint: People don’t want to buy from companies, they want to buy from people. I’m going to show you how to connect with your prospects on a whole new level so they view your products and services as their only possible choice)
  • How to create potent headlines that go straight to the heart of your prospect’s needs… getting even the most reluctant prospect to stop what they are doing and read your marketing communication INTENSELY (this is a new approach that’s never been shared in any “traditional” marketing course before)
  • How to make better DECISIONS with the business information that you have available… which will lead to more PROFIT coming day after day
  • How to manage your time using a new, simple system that works for every personality type… and even if you’ve never used any type of “time management” before
  • How to get more people to buy your products and services by giving them away for free (This is a “counter-intuitive” secret way to give you an almost unfair advantage over your competitors… the best part is you can do this right under their noses and they STILL won’t be able to figure out why all the prospects are choosing YOU!)
  • The one mindset shift that allowed me to “break through” the million dollar per year level… and reach ten million… and beyond (this was the change that REALLY put the rocket-fuel into my business growth)
  • The key people and personality types you must have around you to grow your business to the $10 Million level (or even to the $1 Million level)
  • Why you must NEVER hire someone because you “like” them
  • A deadly hiring mistake nearly all businesses owners make at one point or another that not only costs them money… but gives them a problem employee that is almost impossible to fire or let go! (This could be the biggest hiring mistake of ALL TIME)
  • In this session you’ll also watch as I take one of our attendees through a one-on-one “Hotseat” process of “getting outside himself” in order to communicate more effectively with customers… and see him have a HUGE “Ah-Ha!” realization about what he’s been doing wrong… and what to do to fix it.
  • My #1 favorite question to ask a new hire that automatically gets them to reveal (without them realizing it) whether or not they’re going to be a strong, consistent worker
  • How to keep tabs on the results of your virtual employees and contractors… to make sure they are producing without having to constantly manage them
  • The power of Systems Thinking — Here’s how to free yourself from your business and have it running in a way that makes you totally comfortable… because you know things not only run smoothly… but GROW in your absence
  • Why “incentivizing” your employees can be VERY dangerous (The good news is there are much more powerful and less expensive ways to motivate them, and you’ll learn them here)
  • A simple technique that — when done just once-a-week — builds the confidence of your team members while at the same time creates a spirit of EXCITEMENT inside of your company that makes your team just as excited to grow the business as you are
  • The most effective method way to create a connection with your employees and build their trust
  • In this session, you’ll see me do one of the most intense on-stage “Hotseat” interviews with one of the Altitude attendees… and you’ll learn an incredible lesson about marketing, website design, and marketing to SELL (this is important, because you’ll get to see me working with someone who is already successful, and watch “over the shoulder” to learn a set of killer marketing lessons that at LEAST 99% of online marketers don’t know)
  • A way to ensure any new technique or business building strategy you learn sinks in twice as fast and is not forgotten
  • The Online OCD Loop — A dangerous trap both entrepreneurs and staff fall into that often costs them hours of their time every DAY… and cuts productivity down dramatically (Here’s what it is, and how to beat it)
  • A powerful email or sales letter intro that creates an instant bond with your prospect and practically FORCES them to read the entire letter
  • The one word you MUST eliminate from your companies’ internal vocabulary immediately… if you want everyone to work well together
  • How to prioritize and value opportunities, projects, marketing deals and relationships (Use this technique to determine where and how to invest your most important asset, - time - , in order to grow your business the fastest)
  • The surprising factor billionaires feel is the most important thing to consider when deciding whether or not to invest in a company
  • 3 traps even the most driven entrepreneurs fall into that cause them to hit an unbreakable “glass ceiling” or plateau in their business growth
  • A dangerous copy mistake that instantly causes a disconnect with your prospect (This is a mistake even good copywriters make but the masters do not)
  • My mindset and approach to generating new leads and customers… that has allowed us to grow a very large business very fast
  • The key business metrics you must watch every single day… and how to get them delivered to you accurately and in an easy-to-read format for just $5 a day!
  • How I accidentally spent $450,000 more than we had… and how we got out of it (One of my biggest business blunders taught me some priceless lessons… fortunately now YOU can learn them without spending the $450,000!)
  • The numbers that are “OK” to analyze INCORRECTLY (and still know what’s happening inside your business)
  • A simple trick to keep your team members focusing on and achieving RESULTS without micro-management… or even “managing” much at all
  • Product Creation — Supercharged… I’m going to spend an entire section teaching you all of my product creation secrets for the very first time — everything from the psychology behind our product line to content and actual production and delivery
  • Secrets of Maximizing “Customer Value” — I truly believe we have “cracked the code” in this area and I’m going to teach you everything we’ve discovered… from how to plan your product line to which product and services to offer your customers when. This enables you to spend FAR MORE on customer acquisition then the competition… planting you firmly at the top while they’re stuck battling for second best
  • How to create a “visual dashboard” so that shows you… at a GLANCE… how your business is doing
  • How to build a new team inside of your business, so that it has the highest chances of success (most business teams fail, most business projects fail… and there’s a reason why. In this section, I’ll teach you how to maximize your probability of success when you create a new team)
  • Designing the “customer experience” in a way that makes your customers FAR more likely to buy more, buy again, and tell their friends — this is one of the secrets of growing a business that is almost ALWAYS neglected in marketing and business training
  • A lesson from the world of professional sports you can use to charge yourself with MASSIVE amounts of energy so it’s available WHENEVER you need it
  • An interesting lesson from Barry Diller (CEO of one of the world’s most successful companies) on what to do when you lose a big business deal or make a mistake in order to recover quickly
  • A simple exercise that keeps you awake and alert during intense periods of study or focus
  • A daily routine that results in the maximum amount of productivity with the least amount of work (I personally believe Tony is probably best in the world in terms of energy management… and I wasn’t surprised when many of the attendees listed his presentation among their favorite parts of the conference because of this one idea)
  • One of the biggest ways entrepreneurs WASTE TIME without knowing it (Cut down on just this one activity and it’s very likely your productivity will double)
  • The right way to START each day if you want to truly guarantee that the day will be massively productive
  • A simple way to eliminate almost all of the politics and unnecessary “drama” in your business… that works amazingly well, and costs zero dollars to put into place
  • What you must do differently when managing “stars” vs. managing lower-level team members
  • How to set up your company so that YOU don’t need to be there for it to survive (I love running my business and don’t plan on selling it or “retiring” any time soon… but it’s also set up in a way that would allow me to walk away at any time if I wanted to. I’ll show you exactly how to set up your business in this way so that you can enjoy as much freedom as you’d like)
  • A simple and free way to get your team members to LOVE working together (This one is brain-dead simple… but for some reason most companies never do it!)
  • The specific “formula” of personality types you should put together to create the most effective team to run each area of your business
  • Mark Joyner, commonly referred to as one of the “founders of internet marketing” joined me on stage at Altitude to share some very interesting marketing insights. He shared:
  • The simple line of code that increased his business EXPONENTIALLY overnight (If you’re selling products online and NOT doing this you are losing a lot of money. Sadly most businesses are not so listen up…
  • He also shared a brilliant and un-exploited way that almost any business owner can use to approach larger companies to partner… and get huge quantities of buyers… with NO out-of-pocket expense (I think this is one of the best business ideas I’ve ever heard, and probably the best marketing idea I’ve heard all year)
  • The method of planning I use that I call “Inevitability Thinking” — which takes “goal setting” to the next level, and allows me to create almost any business outcome I want (I’ve used this method for years, and it has been one of my best-kept secrets of success)
  • In this section, we were fortunate to have Scott Hallman join us to share his methods for growing businesses fast (Scott has made the list of Inc. 500 Fastest Growing Companies… TWICE) Scott shared…
  • An ingenious method for generating referrals from customers
  • How to “expand” customer purchases… so that they automatically buy MORE when they finally do buy
  • How to think about your business in a way that allows you to find the LEVERAGE points quickly and easily… and capitalize on hidden profits that you didn’t even realize were available
  • We were also fortunate to have Wyatt Woodsmall join the program as well. Wyatt is, in my opinion, the world’s leading expert in the areas of psychology, motivation, and behavior (yes, I said that I believe he’s the WORLD’S LEADING EXPERT in these areas). Wyatt shared…
  • The beliefs and psychological strategies of entrepreneurs who consistently make money… year after year…
  • The importance of understanding how think about business problems in a way that leads to SEEING THE PROFIT OPPORTUNITIES
  • What you must do to reach the ultimate goals that you have… in the fastest, most efficient way possible
  • A dangerous mistake bigger companies make that leads to HUGE employee turnover and lost money (If you plan on growing your company and want your employees to stick around, you must avoid THIS)
  • 7 secrets of the American consumer — a.k.a. your customer - that most marketers NEVER get (Understanding these 7 secrets gives you a targeting ability that makes your products irresistible to your prospects. It’s no secret that every multi-million dollar direct marketing campaign I’ve ever seen uses these secrets to their advantage… and so should you)
  • My method for getting inside the heads of your customers and find out exactly WHY they buy your products… so you can push these “hot buttons” even MORE
  • My good friend Dean Jackson joined me on stage to share some of his marketing wisdom with the group. Dean has been a close friend for over 10 years, and I think of him as the “Marketing Sharp Shooter” — because he has the ability to write sales letters and advertisements that convert THE FIRST TIME, EVERY TIME… better than anyone I’ve personally ever met. Dean shared…
  • Why trying to “get your name out there” and trying to get “publicity” are often the LEAST effective things you can do to increase your business (Here’s something only a small handful of extremely smart business owners do instead that results in DOUBLE the profits with less than ¼ the amount of work!)
  • A fascinating secret about marketing to chimpanzees that carries over to people (I know this sounds bizarre… but when you hear it you’ll realize immediately why DOZENS of multi-million dollar businesses have been built around this principle)
  • How to make your customer see your service as something that is to their advantage… and talking THEMSELVES into it vs. you having to talk them into it
  • My good friend Joe Polish, creator of the bestselling marketing training program (and company by the same name) “Piranha Marketing” joined me to share an INCREDIBLE system for getting purchasers to “stick” after they buy (his presentation continues on the next session as well)
  • Joe Polish continues with a powerful offline tactic for getting leads for your business 24 hours a day with ZERO work on your part (Another secret that is the backbone of many multi-million dollar direct marketing operations that surprisingly few business owners have even heard of)
  • Joe also introduced a good friend of his, Dean Graziosi (who has been on television every DAY… since 1999) — who shared how he is using free recorded messages and video marketing to sell INSANE amounts of his books and other products
  • One of the favorite Altitude guests was a new friend of mine, Murray Hidary. Murray built a company in his 20s (Earthweb/Dice.com), took it public, ran it for a few years, then sold it. He has since built and sold another “home run” company, and is now working on his third. Murray is one of the absolute smartest businessmen I’ve ever met or heard of, and he was gracious enough to come share secrets you truly will never learn anywhere else about raining money, growing a business, and taking it public. Here are a few of the nuggets of wisdom he revealed:
  • A space-saving trick to use in your office that can reduce your rent down to ZERO (I know this sounds hard to believe but it’s actually a perfectly legal way for small companies to get amazing office space literally FREE)
  • What a guy who has run a PUBLIC company feels is the #1 most important skill an entrepreneur must have (and it’s not what you think)
  • Why it’s important to know the path to taking a company public… and how to set up your company to do it
  • How a public company can acquire other companies without cash — You’ll hear the full story of how my friend took his company public, then bought 25 other companies… and exactly the technique he used to do it
  • How Murray took a 6MM a year company to 100MM a year in 7 years flat
  • The specific times when it’s best to bring in outside money to grow your business
  • The difference between raising money from friends and family vs. raising money from institutions (Plus the pros and cons of each and how to figure out where YOU should look for funding when you need it)
  • How to position your business early on to ensure you get the highest possible amount when you sell it (This philosophy has literally changed the way I look at all aspects of business… and if you’re ever planning on selling your company it just might make you several extra million dollars… or more)
  • A quick way to determine if someone would WANT to buy your company that you can use NOW… as you grow your company grows… to position yourself for acquisition
  • The one type of person you should NEVER take capital from no matter what
  • The 3 things you must look for in a potential investor (Miss just one and you could be looking at YEARS of headaches and frustration… or even the loss of your company)
  • Basic design to increase the profits of a website DRAMATICALLY (I’ve seen sites increase their conversions by 5X using just one of these little tweaks… by the time you finish this program you will know several)
  • The exact path your prospect’s eyes take when they hit your website (Use this trick to make sure your prospect actually READS your offer instead of just skimming it over)
  • Dangerous design mistakes that can render even GREAT copy completely ineffective (If you have a website that isn’t converting this could be the reason why. Here are some live examples of how this causes even experienced marketers to lose money without ever knowing why…)
  • How to use Photo Captions to INCREASE your conversion rates (and why most business owners screw up this important detail)
  • At Altitude, I also invited Mark Stevens, a partner at Fenwick & West in San Francisco, to join us — to discuss some of the important legal aspects of growing a company. Mark has helped 25 companies go public, and knows more about the legal aspects of growing and protecting your company than just about anyone alive. Mark shared:
  • What you must know before you hire an attorney to help you and your company
  • Why some investors will NEVER invest in C-Corps, and others will never invest in LLCs (and why you need to know the difference if you’re planning to grow, raise money, or go public)
  • The crucial steps you must take to keep your business records straight to protect yourself and your assets
  • The single most important thing you must do to protect yourself in the event that your company gets sued
  • A HUGE mistake companies make when they have multiple founders (Here’s what you must do differently in this situation if you want to avoid serious legal hassles)
  • How to get stock to your founders without taking a tax hit
  • During this session, I had a guest who runs a very successful company. Brad Fallon has grown (and runs) a $30 Million company. This amazing guy shared inspirational and PRACTICAL lessons that can help you get a head-start on building a company that can grow and scale quickly and smoothly.
  • Brad shared: How he thinks about time as a resource, and how he gets more done… faster… and faster… and faster as his company grows
  • How to quickly orient your employees and get them up to speed FAST (This one simple strategy will save you THOUSANDS on training and lost productivity)
  • The amazing story of how my guest did 12 million dollars in sales in one single day! (Brad’s company holds the record for the most successful internet product launch)
  • You’ll see the “extended” version of our “Speed Of Implementation” contest, where the top money-earners share their stories of implementing concepts from the Altitude training, and the results they got
  • You’ll also get to meet my friend Jeff Smith — he’s an expert business coach, and he’s one of the guys I know who makes the MOST money… and takes the MOST time off… and has the MOST enjoyment in life. Jeff shared an incredible set of concepts:
  • Why fear is the motivator of most successful entrepreneurs (and why this can be a good thing, and a bad thing… and what to do if YOU are motivated by fear)
  • The importance of ongoing coaching to success in business and life… and what you must know to find the right coach
  • I will lead you through an exercise that I consider the most important process for becoming a MAGNET for “Star talent”… “Star partners”… and “Star mentors” — if you do this exercise, and follow it to completion, it will impact your personal and business success in the long-term in a way that nothing I’ve ever seen will accomplish




Inside the workbook you’re going to receive with your Altitude Home Study Course, you’ll notice that there are several pages of condensed “Summary Documents.”

 These are the most important concepts from the Altitude program, summarized for quick and easy review.

 You’ll want to read over these every week or so for the first 90 days after you get this program, to “load up” the information in your head.

 This program does NOT contain a 1,000-page phone-book-size “unedited transcript” of the program… that is designed to SEEM like a lot of value, but just sits on your shelf unused, because it’s a complete waste of paper.

 Just the essential content, summarized for quick and easy review.


The Altitude Training Program was literally DESIGNED AROUND a set of very special exercises that I have personally created to be a “bridge” between you and implementing the most important money-making concepts I teach.

 As part of this program, you’ll receive ALL of the exercises that were included in the Altitude Training Program.

 Many of these exercises are the exact systems I use to create marketing campaigns, manage my time, and run my company.

As you were watching those video clips, did you notice that they had a certain “professional quality” (even though they were compressed to about 1/10th DVD quality… and were streaming over the internet)?

 You’ll notice that watching my video program actually feels like watching a professionally-produced movie.

 And, truth-be-told, it costs a LOT of extra money and time to create that high-level of quality.

 This is not another seminar with someone’s uncle in the back holding a video camera.

 When you watch these sessions, you’re not going to be distracted by low quality. In fact, you’re going to realize that this material is important, because we went to the trouble… and tens of thousands of dollars of extra expense to make it TOP-NOTCH all the way.

 The increased quality makes this program HIGHLY enjoyable to watch over and over again (which you will do, without question… because every time you watch it, the information will become more valuable to you).

 So let’s “land the plane”… so to speak…

As part of the launch of the Altitude Home Study course, I’m going to be offering the best bonus package that I’ve EVER offered.

 This package will give you the ULTIMATE, most holistic, most comprehensive and complete business training available.

 Heres what’s in the bonus package…

This is a training program that features me plus the four top copywriters I know in the WORLD (John Carlton, Frank Kern, Dean Jackson, and Craig Clemens) - all teaching you our powerful secrets for persuading people with WORDS.

 In this intensive program, you’ll learn:
  • The single best way to make your copy STAND OUT in competitive markets (This is the ONE way to guarantee you can become the number one player in any market you enter… no matter how much competition exists… and even if you don’t have the best product!)


  • The exact psychological process humans go through when making a new friend (Use these 4 things in your writing to get your customers to like you, trust you and buy from you)


  • How to write KILLER email subject lines that ensure your letters get opened


  • The 3 proven “story lines” my guest has used to sell TENS of MILLIONS of products and services (The secret to REALLY powerful copy is weaving all 3 of them together… and my guest will show you exactly how to do that, step-by-step)


  • The single most powerful way I’ve ever discovered to make a prospect feel like you understand them… BETTER than even their best friends


  • A copy trick to get your prospects to look up to you and see you as the one person in the world who can help them solve their problems


  • The number one mistake VERY EXPERIENCED copywriters make - even some of the so-called, “greats” - that instantly makes your prospect think you see them as a “number” instead of a person (Eliminate just this one mistake from your copy and you’ll be ahead of 99% of ALL copywriters)


  • How to ENGAGE your prospect fast - Use this technique to psychologically grab the full attention of even the most ADD-ridden prospect from the very first sentence of your letter


  • A great “P.S.” you can “steal” and customize to your market (A great P.S. is THE KEY to pushing that prospect who is almost convinced over the edge)


  • A step-by-step exercise to get yourself inside the mind of your prospect and develop the “marketing voice” that best resonates with your customers


  • How to figure out your prospect’s biggest buying button (The key to a truly great sales letter is to keep pushing the BIG button over and over until your prospect simply can’t take it any more and is FORCED to buy! My guest will show you exactly how to discover this button quickly and more importantly accurately… then use it to drive your prospect into a frenzy)


  • The step-by-step sales letter “formula” we use in nearly every one of our sales letters and has NEVER FAILED to convert like crazy! (You’ll hear from my “secret weapon” copywriter who will expose his powerful “template” for the first time)


  • A new way to use free reports to generate more leads than you can handle


  • The Ultimate Bullet Formula - One of my guests is the person I consider the best in the world at writing powerful, hard-hitting BULLETS… and in this program you’ll learn the specific “formula” he’s developed that even a novice writer can use to write bullets that drive a prospect CRAZY with curiosity


  • How to tailor your copy to your traffic source to get maximum sales conversions


  • The “surprising section” that world class copywriters put in every one of their sales letters to increase response (This is hard to spot if you don’t know what to look for… but you’ll find it in every “hit” letter on the web)


  • The fastest way to improve your copywriting skills WITHOUT studying books, writing more copy, or getting someone to mentor you


  • A brand new headline formula that can’t be found in any marketing book or program ANYWHERE that we have been using in “secret” to generate millions of dollars in sales (My “secret weapon” copywriter invented this formula and I believe it to be one of the best headline formulas of ALL TIME. The best part is it is customizable to any market and no one knows about it!)


If you want to learn how to write more emotionally compelling and persuasive copy, the Print Persuasion MasterClass will teach you the way.

This program is worth $497, but you’ll get it as a bonus if you register today.


Let’s talk about NAMING, BRANDING, AND DESIGN…

That’s what the Modern Marketing MasterClass is all about.

It’s a online course that I created to teach you even more about how to position, name, and brand your business.

Most “naming” and “branding” education courses are designed for huge, multi-million dollar companies - and for brands that already EXIST.

In this course, you’re going to learn the “guerilla” approach to naming, branding, design, and distribution.

Inside, you’ll learn:

  • Why it’s important to create a CATEGORY of product - instead of just a product... and how this will help you dominate your market


  • How to find the most powerful words to use in the name of your product and your marketing... so that they resonate best with your CUSTOMERS


  • How to incorporate simple, professional design elements into your websites and other marketing - so your marketing stands out as TRUSTWORTHY to customers


This course features several VERY powerful “hot seat” sessions, where I work with business owners LIVE... helping them build powerful marketing campaigns.

After watching this program, you will have the tools necessary to target a niche, name and position a product, and design your brand and website at a PROFESSIONAL level

The value of this video training course is $1,000 - but you will get it as a bonus when you register for Altitude.


The investment for the Altitude Home Study course is $1,997.

If you’d like to make one single payment, you can pay $1,997 now, and you’ll get a 30-day no-questions, no-hassles guarantee. If for ANY reason you’re not satisfied with the program, just send it back for a full refund.

If you’d like to spread your payment over 3 months, I have another option available to you: You can order the program now, and I’ll send it to you to try for free - you pay nothing. If you like it, keep it… and you’ll automatically billed in 3 easy monthly payments of $697, starting in 30 days.

If you don’t like it, for any reason, just send it back and you won’t be charged.

If you pay all at once, you save about a hundred bucks, and you still get a full 30-day no-questions asked guarantee. If you choose the free trial option and the 3 payments, you get to try this program for 30 days, then make 3 easy monthly payments of only $697.

Either way, it’s a bargain for you.

Just choose your option below:





I hope you’ll join me in this program, and invite me to be your mentor to help you grow your business.

Your Friend,

 Eben




© Copyright 2010, All Rights Reserved. Important Note: This entire program is based on the lessons I and others have learned about how to market and grow businesses. While I honestly believe this information to be useful and valuable, I cannot guarantee that you will get the same results that we’ve gotten (or that anyone in the program has gotten). Our results are not typical at all. All of this information should be considered “informational” in nature, and not as specific business, legal, or financial advice. If you invest in this program, you are taking full responsibility for making sure that any idea you use, implement, don’t implement, or integrate into your business is legal, ethical, and prudent. By purchasing this program or using any of the information on this site, you are also agreeing to hold me, my company, my guests, and their companies 100% harmless in the event that you lose money or are harmed in any way as a result of the use or lack of use of anything you’ve learned from this program, our company, or any of the guests at the program. Facts and figures on this website are believed to be accurate, but are not guaranteed.